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Lambasting Louis: Lessons from pasteurization

Author
Hotchkiss, Joseph H.
Abstract
The example of pasteurization and the battle for its acceptance can help with an approach to make GMO products more acceptable to the consumer. But it is vital to communicate in ways that the target groups understand. Technical details sound great when preaching to the choir, but may be meaningless to many consumers. Among the most important questions for consumers are: Who benefits? Who is at risk? What will it cost? Who oversees the technology? What are the health and environmental risks?
Date Issued
2001Publisher
NABC
Subject
Agricultural biotechnology; genetic engineering; genetically modified foods; consumer; producer; food industry; science communication; risk management; globalization; intellectual property; animal biotechnology;
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Type
book chapter
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 International