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PRODUCTION OF AN INSTRUCTIONAL TELEVISION UNIT ON ORGANIZATIONAL COMMUNICATION WITH EMPHASIS ON THE STUDENT AS A SOURCE OF FORMATIVE INFORMATION

Author
Silberman, William James Jr.
Abstract
In producing two instructional television modules on organizational
communication for the basic communication theory course at Cornell
University, an instructional development strategy was used that
emphasized the student as a source of formative information. Drawing
from the instructional development literature on formative evaluation
procedures, a decision-making model was developed for low-budget
instructional television projects. The slogan, "The Student as Co-
Producer," was chosen for the model to reflect an emphasis on student
input at every step in the development process. Students from the
author’s discussion sections were used as a source of internal, external,
and contextual information relevant to decision-making.
Date Issued
1974-08Subject
Communication Arts
Has other format(s)
bibid: 2953931
Type
dissertation or thesis