PRODUCTION OF AN INSTRUCTIONAL TELEVISION UNIT ON ORGANIZATIONAL COMMUNICATION WITH EMPHASIS ON THE STUDENT AS A SOURCE OF FORMATIVE INFORMATION

Abstract

In producing two instructional television modules on organizational communication for the basic communication theory course at Cornell University, an instructional development strategy was used that emphasized the student as a source of formative information. Drawing from the instructional development literature on formative evaluation procedures, a decision-making model was developed for low-budget instructional television projects. The slogan, "The Student as Co- Producer," was chosen for the model to reflect an emphasis on student input at every step in the development process. Students from the author’s discussion sections were used as a source of internal, external, and contextual information relevant to decision-making.