Factors Influencing Customers' Preferences For Restaurant Technologies And Choosing Methods-With A Perspective From Expert Vs Regular Customers

Abstract

Technologies are changing the hospitality industry. The purpose of this survey-based research is to study customers' preferences towards restaurant technologies and what factors affect customers' methods of choosing a restaurant. Canonical correlation, ANOVA, and discriminant analysis are employed to analyze the problem. The results indicate that age and TRI are the most important factors influencing customers' preferences as well as their choosing methods. Income is only influential to customers' choosing methods while gender and marital status has little correlation to both topics. In addition, number of technologies used can also change people's attitude towards technologies. The implications are that restaurant operators should analyze their customer profile and make relevant policies regarding to technology selection and website presences.