Working With the Mass Media
How can nonprofit organizations reach their audiences quickly, directly, and in a cost-effective manner? This publication gives the basics of how to work successfully with the media. Offers inside information on personal visits, queries, advisories, tip sheets, briefings, and talk shows. Designed for people who must communicate with and through the news media but who have not had a formal communications or journalism education; also useful to journalism students and school media clubs.
Cornell Cooperative Extension
press release, extension, mailings, copyright