Over 90% of the data that exists today was created within the last decade. Audiovisual archives maintain that same challenges they have always had, yet archives aren’t prepared for the onslaught of content being produced. It is increasingly how we communicate and consume information. In order to inhabit this digital world, we must reframe how we think of audiovisual content. It is created, managed, preserved, and made accessible in the context of a data-driven world. This talk will focus on core components of infrastructure that are required to continue our work on capturing and maintaining our shared record in a multi-disciplinary world. It will also raise questions around perception of audiovisual materials in the field of research data management. There is a coming convergence in best practices from archives to research data management that should be explored.