EXAMINING THE ECONOMIC IMPACT OF BUSINESS FORM, PRODUCTION METHOD, AND ROOTSTOCK SELECTION FOR APPLE NURSERIES
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Apples have received significant attention from economists as they are the second most valuable crop in the U.S. fruit industry. Nurseries, as the provider of rootstocks and finished trees, are a key player in the apple industry. Much of the current research has focused on the economic performance of apple growers, who purchase trees from nurseries and provide fruit to the apple industry. However, the economic problems faced by nurseries have been largely ignored. This study presents a snapshot of the realistic state of the nursery practitioner when making decisions, such as the choice of rootstock genotypes, production methods, and business models. To achieve this, we created customized tables, one that can be filled with data according to one’s situation. The net present value (NPV) is used to present the economic results from different choices. At the same time, we use Geneva® 41 rootstock (G. 41), one of the commonly used rootstock genotypes, as an example to show its economic performance in different production methods and business models, respectively.
108 pagesSupplemental file(s) description: Customized table-Blank, Customized table-Example showed.
Apple nursery; Economic performance; Micropropagation; NPV; Rootstock; Stool bed
Rickard, Bradley J.
Applied Economics and Management
M.S., Applied Economics and Management
Master of Science
dissertation or thesis