Increasing Customer Satisfaction Improves Tasting Room Sales

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https://hdl.handle.net/1813/103684
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Author
Gómez, Miguel
Abstract
In a study of 12 Finger Lakes wineries, horticultural marketing professor Miguel Gomez found direct links between tasting room attributes, customer satisfaction and sales.
Journal/Series
Appellation Cornell
Date Issued
2010-11
Publisher
Cornell University
Subject
Enology; Winemaking
Type
article

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