Using a hand-collected dataset of articles from Business Source Complete, I test the effects of news related to Airbnb regulations on hotel stock prices. Interestingly, the positivity of the article content and titles have little effect on the weekly hotel stock prices. Rather, it is the presence of any articles in a week that negatively affects hotel stock prices. Additionally, the number of articles in a week does not intensify the effect on stock prices. Articles from low-profile publications are a much stronger predictor of returns than high-profile publication articles, and newspaper articles are a stronger predictor than non-newspaper articles.