DIGITAL SURVEILLANCE, RISK-TAKING, AND CREATIVITY: AN INVESTIGATION INTO THE ROLE OF INTRINSIC MOTIVATION
This thesis presents the findings from a review of prior literature and an experiment conducted to better understand how surveillance, evaluation expectation, social risk-taking, and intrinsic motivation interact with each other and affect individual creativity through the lens of the Componential Theory of Creativity. The first chapter presents the review of the literature on evaluation expectation and its effect on creativity. The second chapter reports on the findings from the experiment in which participants were randomly assigned to four different conditions in a 2 x 2 factorial design that crossed surveillance and evaluation expectation. All participants completed a creativity assessment task, and measures of intrinsic motivation and social risk-taking were assessed through self-report. No effect of surveillance or evaluation was found, but social risk-taking was associated with higher creativity and that effect was mediated through intrinsic motivation. Limitations, implications, and future directions are discussed.