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  5. The Effects of Fatigue on Judgments of Interproduct Similarity

The Effects of Fatigue on Judgments of Interproduct Similarity

File(s)
Johnson50_The_effects_of_fatigue.pdf (181.19 KB)
Permanent Link(s)
https://hdl.handle.net/1813/72060
Collections
SHA Articles and Chapters
Author
Johnson, Michael D.
Lehmann, Donald R.
Horne, David A.
Abstract

Similarity scaling often requires subjects to produce such a large number of judgments that fatigue may become a problem. Yet it remains unclear just how respondent fatigue affects similarity perceptions and resulting judgments. The present study uses a categorization perspective to examine the effects of fatigue on similarity judgments. The results suggest that subjects rely increasingly on category membership as they progress through a similarity judgment task.

Date Issued
1990-08-01
Keywords
similarity judgments
•
task repetition
•
fatigue
•
adaptation
•
learning
Related DOI
https://doi.org/10.1016/0167-8116(90)90030-Q
Rights
Required Publisher Statement: © Elsevier. Final version published as: Johnson, M. D., Lehmann, D. R., & Horne, D. R. (1990). The effects of fatigue on judgments of interproduct similarity. International Journal of Research in Marketing, 7(1), 35–43. doi:10.1016/0167-8116(90)90030-QReprinted with permission. All rights reserved.
Type
article

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