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  6. Why Marketing Counts

Why Marketing Counts

File(s)
Beckley_WhyMarketingCounts_WIWP_2004.ppt (823.5 KB)
Permanent Link(s)
https://hdl.handle.net/1813/39869
Collections
New York Wine Industry Workshop Proceedings (2004)
Author
Beckley, Jacqueline H.
Description
The first part of the business seminar series. An overview of small versus big business, rate limiting behavior, and trade off behavior.
Date Issued
2004
Keywords
Wine and wine making
•
Marketing
•
Wine and wine making--Marketing
Type
conference papers and proceedings

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