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  6. The Contribution of Norm Familiarity to Race Differences in Tipping Behavior: A Replication and Extension

The Contribution of Norm Familiarity to Race Differences in Tipping Behavior: A Replication and Extension

File(s)
Lynn2_POST_The_Contribution_of_Norm_Familiarity.pdf (44.64 KB)
Permanent Link(s)
https://hdl.handle.net/1813/72399
Collections
SHA Articles and Chapters
Author
Lynn, Michael
Abstract

A large web-based survey found that (a) awareness of the 15% to 20% tipping norm partially mediates Black–White and Hispanic–White differences in restaurant tip size and (b) norm awareness predicts restaurant tip size for Blacks, Hispanics, and Whites alike. These findings replicate and extend previous research results reported by Lynn and suggest that race differences in tipping can be reduced by reducing race differences in awareness of the 15% to 20% restaurant tipping norm.

Date Issued
2014-08-01
Keywords
restaurant tipping
•
survey research
•
consumer behavior
Rights
Required Publisher Statement: © SAGE. Reprinted with permission. All rights reserved.
Type
article

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