Camera technology and artificial intelligence (AI) are currently being hyped to the dairy industry. Companies selling these technologies promise game-changing outcomes for producers who use them. The reality, though, is more of a mixed bag. While AI is often seen as a new breakthrough, the neural network architecture that powers the technology is over 50 years old. When it was invented, we did not have computers powerful enough to run the models. This changed when companies like Google, Meta and Amazon created vast data centers for their own needs, then started selling their computational power to others during off-times. Meanwhile, agriculture had begun to generate an abundance of data. This unique combination of money, data centers and data came together, and the current AI boom took off.