[Excerpt] Cornell Hospitality Quarterly (CQ) readers may have noticed that the lead article for this issue and for each of the previous two issues has been a multi-study paper. The lead article for the next issue of CQ will also be a multi-study paper, and this will be true for future issues as long as I have enough accepted multi-study papers to make it so. I want to use this editorial to explain my preference for multi-study articles and to encourage CQ authors to write and submit more of them.