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  6. Does Your Website Meet Potential Customers’ Needs? How to Conduct Usability Tests to Discover the Answer

Does Your Website Meet Potential Customers’ Needs? How to Conduct Usability Tests to Discover the Answer

File(s)
Does_Your_Website_Meet_Potential_Customers_Needs.pdf (615.94 KB)
Permanent Link(s)
https://hdl.handle.net/1813/71297
Collections
Center for Hospitality Research Tools
Author
Jameson, Daphne
Abstract

This CHR tool explains how hospitality managers can evaluate the extent to which their hotel or restaurant website meets potential customers’ needs by means of usability tests. As hospitality businesses seek to drive more business to their own websites rather than third-party sites, websites must not only look appealing but also be easy to use so that potential customers can find information quickly and easily. Functionality is equally important for internal websites, such as those used to communicate with employees about policies and benefits. In addition to explaining how to conduct usability tests, the report provides sample test results and summarizes recent research on website structure and functioning.

Date Issued
2013-08-01
Keywords
Cornell
•
tools
•
website
•
hotel
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restaurant
Rights
Required Publisher Statement: © Cornell University. This report may not be reproduced or distributed without the express permission of the publisher.
Type
article

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