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  5. Consumers’ Responses to Table Spacing in Restaurants

Consumers’ Responses to Table Spacing in Restaurants

File(s)
Robson3_Consumers__responses_to_table_spacing_in_restaurants.pdf (632.18 KB)
Permanent Link(s)
https://hdl.handle.net/1813/71792
Collections
SHA Articles and Chapters
Author
Robson, Stephani K. A.
Kimes, Sherri E.
Becker, Franklin D.
Evans, Gary W.
Abstract

Having adequate personal space is an important aspect of users’ comfort with their environment. In a restaurant, for instance, spatial intrusion by others can lead to avoidance responses such as early departure or a disinclination to spend. A web-based survey of more than 1,000 Americans elicited behavioral intentions and emotional responses to a projected restaurant experience when parallel dining tables were spaced at six, twelve, and twenty-four inches apart under three common dining scenarios. Respondents strongly objected to closely spaced tables in most circumstances, particularly in a “romantic” context. Not only did the respondents react negatively to tightly spaced tables but they were generally disdainful of banquette-style seating, regardless of table distance. The context of the dining experience (e.g., a business lunch, a family occasion) is likely to be a key factor in consumers’ preferences for table spacing and their subsequent behaviors. Gender was also a factor, as women were much less comfortable than men in tight quarters. The findings are clear but the implications for restaurateurs are not, because a tight table arrangement has been demonstrated to shorten the dining cycle without affecting spending. However, diners may be less likely to return to a restaurant with uncomfortable table spacing.

Date Issued
2011-08-01
Keywords
sociology
•
management
•
personal space
•
arousal
•
stress
Rights
Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
Type
article

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