This research examines how corporate branding influences investor risk tolerance and decision-making. While financial metrics often drive investment choices, non-financial factors, such as a company’s strategic narrative and ethical positioning, can significantly shape investor perceptions. Using a scenario-based survey experiment with over 500 participants per condition, respondents evaluated five fictional companies varying in strategic content and whether branding enhancements (e.g., CSR, gender diversity) were present. A linear mixed-effects model was used to assess how enhancements and participant demographics influenced investment intent. Results showed that enhanced branding significantly increased perceived investment attractiveness overall, though effectiveness varied by company and participant gender. CSR framing was particularly effective, while gender diversity enhancements produced mixed responses. These findings suggest that branding strategies can meaningfully influence investor behavior, especially when they address reputational uncertainty or align with investor identity.