SOCIAL AND COGNITIVE ABSTRACTION: DOES SOCIAL CONTEXT SHAPE EVENT CONSTRUAL?
According to previous studies, East Asians and Westerners differ on both social and cognitive measures. The current study aims to investigate whether differences in attention to the social context can drive previously observed cross-cultural differences in cognition. Specifically, we tested whether priming US participants to adopt a more independent or interdependent self-construal can affect how they construe everyday events. Participants read brief texts and were randomly assigned to find either the singular pronouns (Independence priming) or plural pronouns (Interdependence priming). All participants then completed the Behavioral Identification Form (BIF), a measure of event construal shown previously to elicit different response patterns in Chinese and US participants. The results showed no significant effect of the pronoun priming manipulation, failing to support the predicted relationship between self-construal and event construal.