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  4. Do grocery taxes cause less healthy purchasing behaviors? Theory and evidence from Circana data

Do grocery taxes cause less healthy purchasing behaviors? Theory and evidence from Circana data

File(s)
Ouyang_cornell_0058O_12177.pdf (582.61 KB)
Permanent Link(s)
https://doi.org/10.7298/a8z5-m025
https://hdl.handle.net/1813/116315
Collections
Cornell Theses and Dissertations
Author
Ouyang, Ruiyi
Abstract

We investigate the effects of grocery taxes on food-at-home purchasing behaviors through both theoretical and empirical lenses. We show theoretically that grocery taxes decrease (increase) healthy foods (unhealthy foods) using a simple consumer choice model modified to include grocery tax. We empirically test this theory using Circana (formally IRI) consumer network data spanning from 2013 to 2017. Our findings indicate that a one-percentage-point increase in grocery tax results in a 0.0760 decrease in the Healthy Eating Index (HEI). This impact is primarily observed among households with "needs improvement" diets, Supplemental Nutrition Assistance Program (SNAP)--eligible non-participants, and SNAP-eligible African Americans, who are particularly susceptible to the repercussions of increased grocery taxes.

Description
41 pages
Date Issued
2024-08
Keywords
Food at home
•
Food purchases
•
Grocery sales tax
•
Healthy Eating Index
Committee Chair
Kaiser, Harry
Committee Member
Tennyson, Sharon
Degree Discipline
Applied Economics and Management
Degree Name
M.S., Applied Economics and Management
Degree Level
Master of Science
Type
dissertation or thesis
Link(s) to Catalog Record
https://newcatalog.library.cornell.edu/catalog/16611827

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