Due to the continuing controversy surrounding the use of affirmative action programs in organizational hiring and promotion practices, we conducted a study to model individuals’ attitudes, beliefs, and perceptions toward affirmative action (AA) programs considering social influences and an institutional theory framework. To conduct the study we surveyed 413 managers and supervisors from three large hotel companies in the pacific western and southeastern United States. Results indicate that institutional and social forces positively influenced participants’ general perceptions of AA in the workplace. Influences from social interaction exhibited a negative relationship upon attitudes toward the experience and practice of AA, specifically related to AA hires and organizational issues stemming from AA rather than the legislation itself.