Creating a Competitive Advantage by Building Resource Capability: The Case of Outback Steakhouse Korea
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Author
Enz, Cathy A.
Abstract
The case of Outback Steakhouse Korea provides almost a textbook example of a five-point framework for competitive advantage. The framework suggests that companies must manage and blend resources in the following five categories: (1) financial resources, (2) physical resources, (3) human resources, (4) organizational knowledge and learning, and (5) general organizational resources (including brand names and relationships with stakeholders). Outback Korea has deftly combined resources in these five categories for considerable advantage and must continue to do so.
Date Issued
2008-02-01
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Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
Type
article