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  5. Connecting with the Culture: A Case Study in Sustainable Tourism

Connecting with the Culture: A Case Study in Sustainable Tourism

File(s)
Kwortnik11_Connecting_with_the_Culture.pdf (140.84 KB)
Permanent Link(s)
https://hdl.handle.net/1813/71984
Collections
SHA Articles and Chapters
Author
Hawkes, Ethan
Kwortnik, Robert J. Jr.
Abstract

In a destination dominated by all-inclusive resorts, a different tourism venture seeks to offer guests a genuine connection to the community. “VillageLife Tourism” and its associated “Okra Inn” demonstrate how tourism can be sustainable and can benefit both tourists and local purveyors. This message has so far gone largely unheard in a market that celebrates sand, sun, and service—in resorts that operate in fenced-off compounds. This case study analyzes VillageLife’s challenges and prospects, the most promising of which is partnering with the all-inclusive properties.

Date Issued
2006-11-01
Keywords
sustainable tourism
•
all-inclusive resorts
•
Jamaica
Rights
Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
Also published as: Hawkes, E., & Kwortnik, R. J., Jr. (2010). Connecting with the culture: A case study in sustainable tourism. In C. Enz (Ed.), The Cornell School of Hotel Administration handbook of applied hospitality strategy (pp. 766-777). Los Angeles, CA: SAGE.
Type
article

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