Timing of alfalfa cutting is a critical management practice to maximize yield potential, quality, and profitability. The University of Wisconsin, Purdue University, and Cornell University are developing a United States Department of Agriculture (USDA)-funded web program, Alfadvisor, which will provide alfalfa growers with economically optimum harvest recommendations. The platform will estimate alfalfa growth and quality changes, drying rates, and weather-related risks incurred during harvest. The online platform will provide easy-to-use tools to assess different cutting options and develop plans to best satisfy each grower's risk preferences.