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  5. Clothing Color and Tipping: An Attempted Replication and Extension

Clothing Color and Tipping: An Attempted Replication and Extension

File(s)
Lynn1_Clothing_Color_and_Tipping.pdf (66.17 KB)
Permanent Link(s)
https://hdl.handle.net/1813/72360
Collections
SHA Articles and Chapters
Author
Lynn, Michael
Giebelhausen, Michael D.
Garcia, Shelia
Li, Yiwei
Patumanon, Isara
Abstract

An online, hypothetical, tipping-scenario experiment found that subjects tipped the servers less (not more) when those servers wore a red shirt than when they wore a white or black one and that female subjects perceived a waiter (but not a waitress) as less attractive when wearing a red shirt than when wearing a white or black shirt. These findings are opposite those in the existing literature and suggest that the earlier findings are less generalizable than previously believed and that the process underlying previous clothing color effects on tipping may not be precisely what the researchers thought it was. Possible explanations of the discrepant findings are discussed along with directions for future research and practical implications.

Date Issued
2013-09-01
Keywords
food service operations
•
food and beverage
•
restaurant tipping
•
consumer behavior; marketing
Related DOI
https://doi.org/10.1177/1096348013504001
Rights
Required Publisher Statement: © SAGE. Final version published as: Lynn, M., Giebelhausen, M., Garcia, S., Li, Y., & Patumanon, I. (2013). Clothing color and tipping: An attempted replication and extension. Journal of Hospitality & Tourism Research. Advanced online publication. doi:10.1177/1096348013504001Reprinted with permission. All rights reserved.
Type
article

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