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Pre- and Post-COVID Travel Preferences

File(s)
CHR Survey Results - Pre- and Post-COVID Travel Preferences.pdf (1.17 MB)
main article
Permanent Link(s)
https://hdl.handle.net/1813/72637
Collections
Center for Hospitality Research Reports
Author
Canina, Linda
McQuiddy-Davis, Nicole
Abstract

COVID-19 has disrupted travel and the hospitality industry like no other historical event. As travel slowly resumes in the US under strict government guidelines, our survey results suggest that travel-related businesses like hotels are now serving a more cautious guest who appreciates mask wearing, social distancing, and increased cleaning. Respondents’ preference for virtual business meetings and using their personal car for future leisure travel increased, while respondents’ preference for staying in urban properties for future leisure and business travel decreased. Beyond that, however, results show that travel preferences for price segments (e.g. luxury, midscale, upscale, etc.) and accommodation type (e.g. major brand hotels, alternative accommodations, independent hotels) remained relatively unchanged; that is, respondents who preferred staying in major brand hotels before COVID did not suddenly prefer alternative accommodations like Airbnb, and the reverse did not happen either. Somewhat unexpectedly, however, 95% of respondents indicated they were likely to travel in the next 3-12 months for leisure, business meetings, and professional conferences.

Date Issued
2020-09-29
Keywords
COVID
•
survey
•
travel
Rights
Attribution-NoDerivatives 4.0 International
Rights URI
http://creativecommons.org/licenses/by-nd/4.0/
Type
report

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