This study focused on investigating marketing channels and marketing strategies used by the New York sweet corn industry. In Spring 2001, a survey was conducted with vegetable growers in New York State. This report included responses from 482 New York vegetable farms which produced sweet corn in 2000. These respondents had total production acreage of 37,786 acres (67 percent of the state’s total) and a total production value of $38.9 million (57 percent of the state’s total). Among the respondents, 369 (77 percent) produced sweet corn mainly for the fresh market (with more than 75 percent of sweet corn produced sold for fresh use). The rest of the growers surveyed (113 or 23 percent) produced sweet corn mainly for the processing market (with more than 75 percent of sweet corn produced sold for processing). No respondents fell in the middle.