Serving More Segments and Offering More Products: What Are the Costs and Where Are the Profits?
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Author
Enz, Cathy A.
Potter, Gordon
Siguaw, Judy A.
Abstract
Making more money involves more than targeting new customer segments and offering new services.
Date Issued
1999-12-01
Keywords
Rights
Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
Type
article