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  5. The Perceived Fairness of Waitlist-Management Techniques for Restaurants

The Perceived Fairness of Waitlist-Management Techniques for Restaurants

File(s)
Kimes19_The_Perceived_Fairness_of_Waitlist_Management_Techniques_for_Restaurants.pdf (154.55 KB)
Permanent Link(s)
https://hdl.handle.net/1813/71750
Collections
SHA Articles and Chapters
Author
McGuire, Kelly A.
Kimes, Sheryl E.
Abstract

According to a study of the fairness of four common, revenue-enhancing, waitlist-management techniques, restaurants can violate first-come, first-served expectations in seating waiting customers. However, any manipulations to the queue must be done carefully and with a full explanation. Faced with one of several scenarios in which a restaurant violated the first-come, first-served approach, respondents determined that matching waiting parties to available tables based on party size could be viewed as fair, as could allowing guests to call ahead to place their names on the waitlist. On the other hand, taking reservations for large parties drew mixed reviews, and seating VIPs ahead of all guests was generally viewed as unfair. In all cases, respondents thought explaining a policy improved fairness perceptions.

Date Issued
2006-05-01
Keywords
restaurant revenue management
•
wait-list management
•
fairness
•
call-ahead seating
•
VIP seating
•
large-party reservations
•
party-size seating
Rights
Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
Type
article

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