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  5. Developing a Restaurant Revenue-management Strategy

Developing a Restaurant Revenue-management Strategy

File(s)
Kimes43_Developing_a_restaurant_revenue_management_strategy.pdf (928.98 KB)
Permanent Link(s)
https://hdl.handle.net/1813/71950
Collections
SHA Articles and Chapters
Author
Kimes, Sheryl E.
Barrash, Deborah I.
Alexander, John E.
Abstract

Propounding theories is one thing, but too often the intended beneficiary hasn’t the time or tools to check their usefulness. Here’s a case where researchers worked with a local restaurant to test their ideas, make recommendations for improvement, and track the results.

Date Issued
1999-10-01
Keywords
revenue management
•
restaurant industry
•
strategies
Rights
Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
Type
article

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