Developing a Restaurant Revenue-management Strategy
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Author
Kimes, Sheryl E.
Barrash, Deborah I.
Alexander, John E.
Abstract
Propounding theories is one thing, but too often the intended beneficiary hasn’t the time or tools to check their usefulness. Here’s a case where researchers worked with a local restaurant to test their ideas, make recommendations for improvement, and track the results.
Date Issued
1999-10-01
Keywords
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Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
Type
article