It’s Simpler than It Seems: An Alternative Explanation for the Magnitude Effect in Tipping

Lynn, Michael; Sturman, Michael C.

It’s Simpler than It Seems: An Alternative Explanation for the Magnitude Effect in Tipping

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Lynn33_Its_Simpler_Than_it_Seems.pdf (162.03 KB)

Permanent Link(s)

https://hdl.handle.net/1813/72091

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Author

Lynn, Michael

Sturman, Michael C.

Abstract

In this paper, we critically review various explanations for the magnitude effect in tipping and offer a simpler explanation for this effect. We also present a simulation that demonstrates the plausibility of our explanation. The practical implications of both the magnitude effect in tipping and our explanation for it are discussed.

Date Issued

2003-01-01

Keywords

tipping

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magnitude effect

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restaurant

Rights

Required Publisher Statement: © Elsevier. Final version published as: Lynn, M., & Sturman, M. (2003). It’s simpler than it seems: An alternative explanation for the magnitude effect in tipping. International Journal of Hospitality Management, 22(1), 103-110. Reprinted with permission. All rights reserved.

Type

article