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  5. The Bias Against Creativity: Why People Desire But Reject Creative Ideas

The Bias Against Creativity: Why People Desire But Reject Creative Ideas

File(s)
Goncalo34_The_bias_against_creativity.pdf (57 KB)
Permanent Link(s)
https://hdl.handle.net/1813/74949
Collections
Faculty Publications - Organizational Behavior
ILR Articles and Chapters
Author
Mueller, Jennifer S.
Melwani, Shimul
Goncalo, Jack A.
Abstract

People often reject creative ideas even when espousing creativity as a desired goal. To explain this paradox, we propose that people can hold a bias against creativity that is not necessarily overt, and which is activated when people experience a motivation to reduce uncertainty. In two studies, we measure and manipulate uncertainty using different methods including: discrete uncertainty feelings, and an uncertainty reduction prime. The results of both studies demonstrated a negative bias toward creativity (relative to practicality) when participants experienced uncertainty. Furthermore, the bias against creativity interfered with participants’ ability to recognize a creative idea. These results reveal a concealed barrier that creative actors may face as they attempt to gain acceptance for their novel ideas.

Date Issued
2010-01-01
Keywords
creativity
•
bias
•
goals
Rights
Required Publisher Statement: Copyright held by Sage Publications. Final version forthcoming as: Mueller, J. S., Melwani, S., & Goncalo, J. A. (in press). The bias against creativity: Why people desire but reject creative ideas. Psychological Science. Reprinted with permission. All rights reserved.
Type
article

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