Participants in the 2023 Cornell Analytics Roundtable focused on the changes that will be wrought by the rapid expansion of artificial intelligence applications, such as Open AI and ChatGPT. These industry leaders expect that sophisticated analytics can assist in providing improved operations that better reflect guests’ desires. Although challenges remain, the potential for applying AI to improve operations is considerable. Chief among the challenges are rapidly changing guest expectations and uneven staffing. Both public and private artificial intelligence applications can support hotels’ responses to guests’ changing expectations. Public applications are generally less costly, but the most effective approaches will involve privately developed AI applications. Through all of this, hotel operators and brands must develop new levels of trust so they can work together to apply analytics throughout their operations.