Industry will continue to play a valuable role in developing healthy, effective, and safe ingredients, and in making new functional foods available to the consumer. These contributions fall into four major categories: innovation, safety, credibility, and marketing and business development / management, As new ingredients and products are developed, consumer and ingredient companies will provide increased credibility through their consumer brands, and increasingly through their ingredient brands which will stand for their commitment to healthy, good-tasting, safe, and effective products.