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  6. "Robot Rooms": How Guests Use and Perceive Hotel Robots

"Robot Rooms": How Guests Use and Perceive Hotel Robots

File(s)
Robot_Rooms.pdf (735.56 KB)
Permanent Link(s)
https://hdl.handle.net/1813/70976
Collections
Center for Hospitality Research Publications
Author
Zhong, Lina
Verma, Rohit
Abstract

Robot-assisted hotel services get generally high marks in a study of guests at 88 hotels in China. Guests reported making fairly frequent use of the robots, primarily for such relatively simple functions as turning on the lights and turning off the TV. Chief problems occur when the robot cannot recognize operation commands, when guests must repeat their request, and when the robot isn’t actually programmed for a particular operation. Asked what services they expect from a hotel robot, guests cited food distribution, delivering goods, handling check-in and checkout, and providing travel information and consumption recommendations. Two-thirds of customers considered that “robot rooms” present a good value, and a similar proportion were willing to make a return visit to rooms equipped with robots. Keys to the acceptance of hotel robots are that they must provide worthwhile services and be easy to use. An economic analysis of ten properties found favorable return on hotels’ investment in robot rooms, particularly those in family suites.

Date Issued
2019-04-01
Keywords
Simulated robot
•
Service industry
•
Hotel
•
Acceptance
•
Economics
Rights
Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
Type
article

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