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  5. The RADIAL Model: An Integrated Approach to In-House Communication Training

The RADIAL Model: An Integrated Approach to In-House Communication Training

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Brownell50_Radial_model.pdf (436.91 KB)
Permanent Link(s)
https://hdl.handle.net/1813/72313
Collections
SHA Articles and Chapters
Author
Brownell, Judi
Abstract

An organization’s ability to promote and maintain effective communication practices becomes ever more critical in the face of rapid change, uncertainty, and high technology (McLagan and Bedrick, 1983). In fact, several years ago a national organization of training and development professionals (the American Society for Training and Development) put increased readiness for change at the heart of its concerns. Employees at all levels need, more than ever before, to process information accurately, deliver messages clearly, write concisely, and work effectively with their colleagues. Communication educators play an increasingly important role, as employees at all levels anticipate dealing with an often chaotic and ever- changing work environment. Clearly, when training professionals examine effective ways of developing a flexible, highly adaptive workforce, communication skills training is high on the list of action steps. Samuel Certo (1985, p.555) explains, “Future-oriented managers must see the future not as an uncontrollable development but as a factor that can be influenced significantly by present ... behavior.”

Date Issued
1989-03-01
Keywords
managerial communication
•
professional development
•
RADIAL model
•
interpersonal skills
•
presentational speaking
•
group processes
•
written communication
Related DOI
https://doi.org/10.1177/108056998905200102
Rights
Required Publisher Statement: © SAGE. Final version published as: Brownell, J. (1989). The RADIAL model: An integrated approach to in-house communication training. Business and Professional Communication Quarterly, 52(1), 3-10. doi: 10.1177/108056998905200102 Reprinted with permission. All rights reserved.
Type
article

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