Uniform Reliable Broadcast (URB) is a communication primitive that requires that if a process delivers a message, then all correct processes also deliver this message. A recent PODC paper [HR99] uses Knowledge Theory to determine what failure detectors are necessary to implement this primitive in asynchronous systems with process crashes and lossy links that are fair. In this paper, we revisit this problem using a different approach, and provide a result that is simpler, more intuitive, and, in a precise sense, more general.