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  5. Expectations, Perceived Performance, and Customer Satisfaction for a Complex Service: The Case of Bank Loans

Expectations, Perceived Performance, and Customer Satisfaction for a Complex Service: The Case of Bank Loans

File(s)
Johnson36_Expectations_perceived.pdf (274.97 KB)
Permanent Link(s)
https://hdl.handle.net/1813/72062
Collections
SHA Articles and Chapters
Author
Johnson, Michael D.
Nader, Georg
Fornell, Claes
Abstract

The models currently used to describe customers' satisfaction with products and services presume that customers have well-formed performance expectations. The present study uses data from the Swedish Customer Satisfaction Barometer to show that these models fail to describe customer satisfaction with bank loans, a complex, heterogeneous, and infrequently purchased service. Performance expectations are more likely an artifact of performance in this case and have no effect on satisfaction. This is quite different from other products and services where expectations are a stronger predictor of performance and have a positive effect on customer satisfaction.

Date Issued
1996-04-01
Keywords
expectations
•
customer satisfaction
Related DOI
https://doi.org/10.1016/0167-4870(96)00002-5
Rights
Required Publisher Statement: © Elsevier. Final version published as: Johnson, M. D., Nader, G., & Fornell, C. (1996). Expectations, perceived performance, and customer satisfaction for a complex service: The case of bank loans. Journal of Economic Psychology, 17(2), 163-182. doi: 10.1016/0167-4870(96)00002-5 Reprinted with permission. All rights reserved.
Type
article

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