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  6. Sweetening the Till: The Use of Candy to Increase Restaurant Tipping

Sweetening the Till: The Use of Candy to Increase Restaurant Tipping

File(s)
Lynn35_Sweetening_the_Til.pdf (133.1 KB)
Permanent Link(s)
https://hdl.handle.net/1813/71571
Collections
SHA Articles and Chapters
Author
Strohmetz, David B.
Rind, Bruce
Fisher, Reed
Lynn, Michael
Abstract

A common practice among servers in restaurants is to give their dining parties an unexpected gift in the form of candy when delivering the check. Two studies were conducted to evaluate the impact of this gesture on the tip percentages received by servers. Study 1 found that customers who received a small piece of chocolate along with the check tipped more than did customers who received no candy. Study 2 found that tips varied with the amount of the candy given to the customers as well as with the manner in which it was offered. It is argued that reciprocity is a stronger explanation for these findings than either impression management or the good mood effect.

Date Issued
2002-01-01
Keywords
tipping
•
candy
•
restaurant
•
reciprocity
Related DOI
https://doi.org/10.1111/j.1559-1816.2002.tb00216.x
Rights
Required Publisher Statement: © Wiley. Final version published as: Strohmetz, D. B., Rind, B., Fisher, R., & Lynn, M. (2002). Sweetening the till: The use of candy to increase restaurant tipping. Journal of Applied Social Psychology, 32(2), 300-309. Reprinted with permission. All rights reserved.
Type
article

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