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  6. Communication Planning: A Template for Organizational Change

Communication Planning: A Template for Organizational Change

File(s)
Newman_2016_Communication.pdf (108.05 KB)
Permanent Link(s)
https://hdl.handle.net/1813/71236
Collections
Center for Hospitality Research Reports
Author
Newman, Amy
Abstract

A communication plan is an important part of every company’s management toolkit. With a plan in place, a company’s management will be well positioned to announce changes or events relating to the business, including acquisitions and property closures, personnel changes and layoffs, and corporate reorganizations. In this report, I describe the major components of a typical communication plan: audience analysis, communication objectives, communication channels, responsibilities, and timing. I give examples of how Marriott and Starwood handled their recent merger, as well as communication strategies from other firms. I also provide a sample communication plan for announcing a hypothetical restaurant closure.

Date Issued
2016-02-10
Keywords
communication plan
•
audience analysis
•
communication channels
•
hotel closures
•
message timing
Rights
Required Publisher Statement: © Cornell University. This report may not be reproduced or distributed without the express permission of the publisher.
Type
article

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