This four-session workshop will examine management factors on the farm that effect milk quality. Information on off-flavors, mastitis-causing organisms, milking procedures, and milking equipment maintenance and function will be presented. Two case studies will also be presented for practice in problem solving and tactical planning. The objective of the workshop is to have each participant develop their own detailed tactical plans (plans for action) to help reach their individual goals for producing high quality milk. The workshop draws heavily upon the concepts of setting goals, problem solving, and tactical planning that you learned in Managing for Success. Objective: This session acts as an introductory presentation that sets the workshop atmosphere and familiarizes you with: 1. Factors effecting milk quality and flavor. 2. Criteria and tests of milk quality. 3. Market trends of dairy products. 4. The New York State milk code.