Our group studied the Europa district of Eur for two months, from February to April 2013. We studied the neighborhood’s history and development, and analyzed statistics to enhance our findings. With the help of our professors and teaching assistants, we conducted four key stakeholder interviews covering working professionals and residents that have a variety of interests in the neighborhood. We also talked to people who work and/or reside in Eur, and performed street interviews and mapping activities to discuss their conception of the neighborhood based on the work of urban designer Kevin Lynch. This study presents our findings on a part of Eur facing conflicting interests over its development. We conclude that the future will continue to present challenges for how Eur-Europa can continue to grow and balance the needs of its residents with the growing commercialization of the area.