The Basics of Yield Management
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Author
Kimes, Sheryl E.
Abstract
Yield-management systems have boosted revenue at many properties, but these electronic tools are not always compatible with the operating atmosphere of a hotel. If you want to introduce yield management at your property, you may need to make some changes first.
Date Issued
1989-11-01
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Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
Type
article