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  5. The Basics of Yield Management

The Basics of Yield Management

File(s)
Kimes58_The_basics_of_yield_management.pdf (1.76 MB)
Permanent Link(s)
https://hdl.handle.net/1813/71953
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SHA Articles and Chapters
Author
Kimes, Sheryl E.
Abstract

Yield-management systems have boosted revenue at many properties, but these electronic tools are not always compatible with the operating atmosphere of a hotel. If you want to introduce yield management at your property, you may need to make some changes first.

Date Issued
1989-11-01
Keywords
hotel industry
•
yield management
•
revenue management
Rights
Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
Type
article

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