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  5. Tourism in India: Growth and Opportunity

Tourism in India: Growth and Opportunity

File(s)
Dev106_Tourism_in_India.pdf (175.38 KB)
Permanent Link(s)
https://hdl.handle.net/1813/71693
Collections
SHA Articles and Chapters
Author
Dev, Chekitan S.
Kuckreja, Samir
Abstract

India presents a great window of opportunity for hotel operators seeking to expand into Asia. Although the government wants to encourage tourism, the challenges of operating hotels in India can still be daunting for an international hotel company. Here are the opportunities, the challenges, and some advice.

Date Issued
1989-08-01
Keywords
hotels
•
marketing
•
operating strategy
•
hospitality business organization
•
India
Rights
Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
Type
article

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