This study explores the evolving significance of Souq el Manama, a historic market in Manama, Bahrain. Drawing on sensory ethnography and interviews conducted in the Souq, this research delves into cross-sector preservation efforts of the Souq and their implications. By exploring intersections between diverse publics and narratives, the study elucidates the potential of urban conservation as a catalyst for social repair. By contributing a nuanced understanding of urban heritage dynamics in Bahrain, it advocates a holistic approach to urban conservation that transcends material integrity and instead emphasizes the continuous remaking of significance. The increase of interest in preserving Souq el Manama has created an alternative space for public participation in imagining an alternative urban future.