[Excerpt] Authors of empirical CQ articles must explicitly and clearly identify: (1) what causal relationship they are focusing on, (2) who should care about that relationship and why, (3) what existing research in all academic journals, not just hospitality journals, says about that relationship, (4) why additional tests of the relationship are needed and how their study will improve our knowledge about that relationship, (5) their study methodology and findings, and (6) the theoretical and practical implications of their findings. Clarity on these points is paramount, and authors should take as many words and pages as necessary to achieve it. However, they should take no more words than is necessary to clarify these points. As editor of CQ, I see too many papers that are longer than they need to be, and I am determined to correct the problem. To that end, this editorial explains why conciseness is important and identifies ways to achieve it.