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  6. The Emergence of Hybrid Online Distribution Channels in Travel, Tourism and Hospitality

The Emergence of Hybrid Online Distribution Channels in Travel, Tourism and Hospitality

File(s)
Verma14_The_emergence_of_hybrid_online_distribution_channels.pdf (1.78 MB)
Permanent Link(s)
https://hdl.handle.net/1813/71897
Collections
SHA Articles and Chapters
Author
Thakran, Kanika
Verma, Rohit
Abstract

This article takes a comprehensive approach to summarize the four digital eras in the travel and tourism space since 1960s. The four eras discussed can be characterized as GDS (global distribution systems), Internet, SoLoMo, and Hybrid periods. Key components of each era are discussed in this paper with respect to the hospitality industry’s distribution intermediaries. The article concludes by listing some of the important upcoming trends in the online distribution channels for the hospitality industry.

Date Issued
2013-08-01
Keywords
online distribution channels
•
global distribution systems
•
social media
•
SoLoMo
•
hybrid channels
Rights
Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
Type
article

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