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  5. Revenue Management: A Retrospective

Revenue Management: A Retrospective

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Kimes25_Revenue_Management_a_retrospective.pdf (583.58 KB)
Permanent Link(s)
https://hdl.handle.net/1813/71941
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SHA Articles and Chapters
Author
Kimes, Sheryl E.
Abstract

The techniques of revenue management have potential application in many industries – as long as customers view the resulting policies as being fair.

Date Issued
2003-10-01
Keywords
revenue management
•
research
•
market segment
Rights
Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
Type
article

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