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  4. Assessing the Effects and Risks of Large Language Models in AI-Mediated Communication

Assessing the Effects and Risks of Large Language Models in AI-Mediated Communication

File(s)
Jakesch_cornellgrad_0058_13353.pdf (3.33 MB)
Permanent Link(s)
https://doi.org/10.7298/pdqm-5n74
https://hdl.handle.net/1813/112933
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Cornell Theses and Dissertations
Author
Jakesch, Maurice
Abstract

Large language models like GPT-3 are increasingly becoming part of human communication. Through writing suggestions, grammatical assistance, and machine translation, the models enable people to communicate more efficiently. Yet, we have a limited understanding of how integrating them into communication will change culture and society. For example, a language model that preferably generates a particular view may influence people's opinions when integrated into widely used applications. This dissertation empirically demonstrates that embedding large language models into human communication poses systemic societal risks. In a series of experiments, I show that humans cannot detect language produced by GPT-3, that using large language models in communication may undermine interpersonal trust, and that interactions with opinionated language models change users' attitudes. I introduce the concept of AI-Mediated Communication–where AI technologies modify, augment, or generate what people say–to theorize how the use of large language models in communication presents a paradigm shift from previous forms of computer-mediated communication. I conclude by discussing how my findings highlight the need to manage the risks of AI technologies like large language models in ways that are more systematic, democratic, and empirically grounded.

Description
198 pages
Date Issued
2022-12
Keywords
AI ethics
•
Human-AI interaction
•
Large language models
•
Risk assessment
•
Social influence
Committee Chair
Naaman, Mor
Committee Member
Matias, Jorge
Macy, Michael
Degree Discipline
Information Science
Degree Name
Ph. D., Information Science
Degree Level
Doctor of Philosophy
Type
dissertation or thesis
Link(s) to Catalog Record
https://newcatalog.library.cornell.edu/catalog/15644073

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