In June 2022, the City of Ithaca’s Department of Economic Development launched a media campaign to highlight local small-scale manufacturers. This campaign featured photos, videos, and profiles of eight Ithaca-based businesses, aiming to support small businesses, promote the “Made in Ithaca” brand, and foster economic growth. The report details the creation of this content, the rationale for supporting small scale manufacturing, and the integration of digital storytelling and media literacy standards in planning. It also evaluates the impact of media campaigns as a tool for planners. Addressing challenges like limited resources and digital literacy variations, the report emphasizes the importance of implementing digital literacy standards in the planning field and offers recommendations for future digital engagement strategies. This case study highlights the role of storytelling and digital placemaking in enhancing community identity and participation in economic development initiatives.