Any tourism experience is characterized by a certain degree of distance, not only in geographical but also in cultural terms. The existing literature suggests that distance influences the way in which people perceive events. This thesis examines the impact of geographical and cultural distance on perceived value in the hospitality industry in two different consumption stages. The first study examines the impact of distances in the post-consumption stage analyzing consumers’ satisfaction level through Tripadvisor reviews. The second study examines the impact of distances in the pre-consumption stage conducting a hotel choice experiment. The empirical findings prove that geographical and cultural distances are a relevant factor influencing perceived value.